Post - It

The intention of this printed campaign is to sensitize the Greek readers, mainly of the periodical press. The particular campaign penetrates into the press and tries to attract their interest. The vivid colors of post-it papers that bear the messages and th e way they are placed try, in a publication where the 40% of its subject-matter is an advertisement, to win the reader’s favor. The first set of registrations bears the central message sent by the Greek department of Amnesty International “Turn your objection into action”, which has been printed on a post-it paper placed in the centre of a white page. Their vivid colour and their placing intend-like I have already mentioned above- to draw attention so that the reader will lift it off the page to see the second meaning, “speed it out”, and finally, detach it. This way each one of us helps the spreading of the message – like I mention in the two former assignments – the spreading of the organization. At the same time, by sticking it anywhere (e.g. collegue’s desk, friend’s newspaper etc) he/she also becomes a part of the advertisement.

The second set of registrations has the same style as the above; still, the intention here is to show, in a way, what Amnesty International does.

Full-page pictures have been chosen and depict living caricatures of 68 (taken from a display by the fraternal organization of Amnesty International, Oxfam from the German and British department) and a post-it paper bears the message “Write Them“.

It is a message with a double meaning which, at first glance, refers to a slang phrase and an indecent gesture. By lifting the paper, the reader gets in touch with the organization’s central message and with two more words “turn your objection into action! Visit www.amnesty.org.gr and learn how”. The purpose is to enter the organization’s official site where he/she will pick up information about it. Through reading he/she gets to know that the initialurges him/her to write to the counties readers, who are depicted in the photographs a letter of plea an action by which Amnesty International had began to function.

Finally, the last set of their registrations ends with the third and last act. In the organization’s official site, its members, friends and supporters can find post-it packets with its central message printed on them, which they will be able to obtain with the intention of spreading it by sticking them anywhere (like in the first set of registrations) and, at the same time, with the intention of assisting it financially.

In the end, the registration will be published in the insets of Sunday papers according to the turn they are described each one two weeks after the publication of the other.We intend to awaken the average and, at a certain level, educated citizen.