Guerilla Advertising

It is the advertising which does not directly display the promoted product to the viewer during its conduct and uses strategies that can be adjusted to the type of the advertising message. For instance, the advertising of hetaeras in ancient Greece whose shoes would leave a mark on the ground with the message “follow me”. A modern way of undisciplined/irregular advertising is for example from a company selling mobile phones which gets attractive persons walking in the street and asking passing people to photograph them with their new mobile phone. Hence the unsuspecting passer-by comes in touch with the new produ ct without knowing that he/she becomes the target of an advertising act. An advertising way of guerilla advertising is the one that has been used by the Childhope Asia Philippines organization, where scenes that correspond to domestic environment/atmosphere have been designed at various spots in the city Consequently, the passing viewer sees a bed painted on the sidewalk and the message is subconsciously transmitted to him. It is important to indicate that this way of communicating. Often takes advantage of the urban landscape to achieve its foundation unlike the rest of the ways which use the landscape in order to find their space of existence. Hence, guerilla advertising does not use a wall becomes the “paper” where the equivalent advertisement is printed. That means that it broadens the traditional methods of projecting, in ways that promote creativity even in basic elements, like the field of advertising.