Multicolour

Signs, posters, placards and whatever anyone can imagine, overrun central spots in the city. Vivid colors catch the passing people’s eye while on them one can see only five different numbers and nothing else. Everybody wonders what and who can be hiding behind this advertising trick.





Two weeks have gone by and still nothing until one morning the numbers have been replaced by a few words that explain and apologize for the numbers (which have been put apart but are still obvious at the left, upper side). The words recite the achievements and the activity of Amnesty International, while the organization’s message dominates the right, bottom side.

The intention of the game/trick is to keep the viewer alert and raise his curiosity to learn what this is about so that he/she will pay attention to the advertisement’s text, which holds the leading part.

Finally, we aim at getting all citizens to know what Amnesty International is, what it does and what it professes, despite their educational and financial level. The campaign will be shown /published anywhere one can imagined, as I have mentioned before. The time during which it will be shown, will be a few months after the registrations about post-it.